Lincoln Unfiltered
Rachel Hedgecock
[BFA] Graphic Design
My Statement
Lincoln Unfiltered
For my capstone project, I chose to create a magazine that focuses on the community, and unique parts of Lincoln, Nebraska. This publication is designed as a guide for young adults, particularly freshly graduated college students who are new to the city and looking to connect with its best-kept secrets and vibrant spots. Inspired by my past move and my future move to a different state, this magazine provides a curated look into the Lincoln experience and a warm welcome to those just beginning their journey in a place I have called home.
In crafting this magazine, I aimed to go beyond traditional lifestyle content. My design choices are meant to reflect the energy and character of Lincoln through the visually engaging layout, bold typography, and fun photographs. Each page captures a unique part of life in Lincoln, from cozy coffee shops and hometown stores to bustling nightlife.
Ultimately, my goal is for this magazine to serve as both a practical guide and an artistic narrative that inspires newcomers to discover, connect, and make Lincoln feel like home.
Installation
Favorite Photos
Process
I have worked on this project for the past nine months, over this time I had a blast with my friend from trying different restaurants, bars, concerts, events and much more.
Every Thursday we ended at the zoo bar for karaoke night with a live band.