Fred Dust is a partner at IDEO, and works with leaders and agents to help reach the potential of innovation is businesses. He serves on the IDEO’s Board of Directors and has been employed with IDEO since March of 2000. While he works at IDEO, he is a speaker, advisor, and lecturer
Many of skills include: Experience Design, Strategy, Design Thinking, Art Direction, Product Design, Design Strategy, Branding Identity, Sustainable Design, Service Design and the list goes on. Fred got his Bachelor’s Degree in Art History from Reed College and a master’s in architecture from the School of Environmental Design at UC Berkely.
While doing research on Fred Dust, I really found it interesting how he started out in his school with Architecture. Before reading more about him and on design thinking, I wouldn’t have even thought about architecture as a career that uses design thinking. But the more I read, the more I realized when you are working on designing a building, you have to really think about how the way the design of the building is going to create interaction with its daily audience. In an interview written by Pualette Beete, Fred only practiced architecture for a short time before he went to IDEO because he felt that he could take the idea of design and stretch it further- which is a complete inspiration. Whether it was architecture or working at design firm, design thinking was being used to gain innovation.
I really liked this quote from Fred – “To be honest, it’s heartening. Because what it says to me is that there [are] many new ways of doing things but the reality is there may be kind of baseline things as humans that we actually are always going to be seeking, just maybe using new tools to get there. I find it encouraging.”
sources: www.ideo.com
https://www.arts.gov/NEARTS/2011v4-what-innovation/fred-dust
