Kadie Rolfzen

2×4 Multifesto

Posted by | Kadie Rolfzen, Technology | No Comments

The second T was assigned today and that is technology. As previously stated in an earlier blog, design strategy was my term and now I get to learn more and more about design strategy and things that correlate with it. My technology was 2×4.org as well as multifesto.2×4.org which is just a project that the 2×4 company did in New York City. 2×4 is a design agency in New York City that was founded by Michael Rock in 1994. The focus of their work is the brand strategy for cultural and commercial clients who value the power of design. Their studio is broken down into three major types of work: print, motion and interactive. They have many specialities but some of their primary ones consist of art direction, brand strategy, branding and identity, information graphics and web design. The majority of their clients in these specific areas are the fashion and arts world.

The second website that was mentioned is multifesto.2×4.org which is an idea that was born into a design that expresses the thought that design is not a product, but is instead, a verb. It does not mark an individual, but it is an endeavor. The manifesto is put together by the collection of a verb + proposition + noun. The project was displayed in New York City and the chosen three-word statements came from people from all sorts of backgrounds and ethnicities.

 

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I can speak code…almost.

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Two days into code, I have been reminded more and more about all the features that code create. When I made my first ever webpage, I remember that I did not have a single clue of how to do anything that made the webpage look the least bit appealing. Just within the past two classes, I have learned more things to do with code than I did with an entire semester of beginning layout. Its incredible how one word essentially (such as <style>) can make or break the design of a page. This word also makes it so much easier because you can just use a CSS as an external link to be able to code all of your pieces at one time.

I have been going through webpages since class ended and just looking at all the incredible things that webpages can do and am simply amazed at how all of its functions are based on words that are typed out behind the scenes. I’m sure there are so many things of code in this world that not even the smartest people have discovered.

 

 

Design Strategy

Posted by | Kadie Rolfzen, Terms | No Comments

As I have previously stated in an earlier blog, design strategy helps businesses understanding what they want to make, why they want to make it and how to visually make it appealing to its audience while contextually designing it for a positive for the business in both the short term and in the long term. Design strategy involves both the business strategy and what the business as a whole wants to achieve as well as involving the strategies of design to help the business reach these goals.Design Strategy

1st T: Term – Design Strategy

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When I immediately think of what design strategy is, I think of ways that people set up their designs and everything that goes into making the end design product. Upon looking it up, design strategy helps businesses figure out what to do and make as well as why they should do that and in the end, it helps them contextualize concepts right away and for the future as well. A design strategy is set up to help resolve a group of problems such as identifying the imperative problems that need to be addressed in businesses like their specific products and services. The strategy also helps companies list out the products and services that they need to launch and which ones need to go first.

In the end, the design strategy helps design as a fundamental aspect of the intent of the brand.

There are a number of companies that have made this design strategy an integral part of their business practice. Some examples are Jump Associates, IDEO, fuseproject, and even the designer Tom Hardy. Design strategy can be summed up as the “language used to express your client’s business strategy more clearly. It allows the business multiple paths of success when different problems arise for the best possible solution.” – Jamie Koval

This is code.

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Before lecture, I have never really thought about everything that goes into making an HTML, which I learned stands for hypertext markup language. I always just thought that it was go to some website and pick out a template and insert whatever you want to make it your own. I could not have been more wrong. Day Two brought me more knowledge and I couldn’t be more excited to start experimenting with making my own webpage. My mind already is wandering with images of what I think my webpage will look like. Now how I will code it, thats the real question.

Learning new programs is always scary but so far, coding is something that just seems fun to me and kind of like a big puzzle.

Things I learned today about coding:

Dreamweaver:

  • start from scratch and build up yourself
  • one mistake throws off the whole page
  • used to make webpages as well as applications

CodeAcademy:

  • some codes are self closing </> and others are not <title></title>.
  • forgetting to put in the gators (that is what I call these:<>) will give you headaches
  • there is way too much coding that goes into just changing a word from black to red

Information Galore

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The first day of every class always brings about more information and more lessons than I ever have my mind prepared for. You would think that after three years of college, I would learn that syllabus day really is just a made up day for kids to not go to class for the first week so they can have an extra week of break.

Information from Day 1:

  • CMS stands for Content Management System. This simply just allows you to control the content that is in any given one of your websites. The neat part about this is that it allows you to control all of this without having to know how to code or really be trained in the field.
  • WordPress is an example of a CMS
    • It is already set up to a specific code whenever you type anything, input any type of media, place any photo. It is already set up to allow you to do this without having to know what code to put in.
    • By one click of a button (Nectar Shortcodes), you can input anything from graphs to videos to icons and animations all without the need for code, again. WordPress is simply a program that is so intelligently designed that it allows for diverse webpages to be made just by the click of a button from the editor.
  • While practicing on WordPress today, it dawned on me that I have previously worked in a WordPress site when I was in a Special Topics class and helped with the 2015 State Games of America. The website can be found here: http://sga.cojmc.webfactional.com/
    • I was in charge of updating the site and making sure that everything was up and functioning.