Gen Z & the Power of Plates

License plates reach every single person in the United States, yet their design is neglected. Location branding embodies the culture of a state, shows pride, and draws people to an area. Gen Z’s awareness derives them from any other generations mindset. They’re original, determined, and bold. This project uses graphic design and the mindset of Gen Z to show the power of plates.

EXPERIENCE
Archrival Agency
Graphic Design Intern

Collaborate with insights team on design projects for national clients such as adidas, Red Bull, Spotify, Hollister, and more. Lead designer of Archrival social content.

Daily Nebraskan Media Group
Creative Director
Effectively help clients reach UNL students through print/digital advertisement design. Oversee brand elements for all DNMG content and events.

Husker Athletics
Graphic Designer
Lead design for recruiting graphics of perspective Husker athletes. Managed Husker Athletics social accounts and create time sensitive content.

Nebraska 150 Celebration
Graphic Designer
Designed brand assets, social graphics, and merchandise for the First Lady of Nebraska’s NE150 events.

Website:
allielaingdesign.com

Email:
aglaing97@gmail.com

Instagram:
@allielaingdesign

Linkedin:
linkedin.com/in/allie-laing/

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